Author Archives: Sze Kei Chan

Perceptual Map

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Name & Logo

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Primary research-Quantitative

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USP

Customized shirt is our brand unique selling proposition. Our purpose is to satisfy every single customer’s demand, because we consider that there are a lot of people have suffered the same problem that is they can’t find a dream shirt which the style or the cutting is perfect for them. In“only me”, people obtain an opportunity to design a … Continue reading

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Market research for OM (Resource: Mintel) II

How important is fashion to men? Mintel’s research shows that men are more than four times as likely to prefer to buy classic styles that will last beyond the seasons, than to buy the latest fashion. While young men aged … Continue reading

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Market research for OM (Resource: Mintel)

Growing Menswear Market The menswear market has continued to grow, increasing by 2% to an estimated £10.4 billion in 2012, despite an overall tough market for the retail sector. Male consumers have continued to spend on buying clothes, although they … Continue reading

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Property searched online

Lamb’s Conduit Street has become a sophisticated hub for homegrown menswear designers who have forgone the crowds of Soho and Shoreditch to form a close-knit community in historic Bloomsbury. -Josh Sims investigates   First Floor, Rapier House, 40-46 Lamb’s Conduit Street, … Continue reading

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Analysis of Pink and T.M.Lewin marketing mix

Product Pink sell products for both men and women. They have varies styles and designs of shirts and also have suits, jackets and outer wear. They have accessories such different types of ties, cuff links, belts and socks ect. T.M.Lewin … Continue reading

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Group Rules

Rules are always good to regulate our group and to keep us on our toes and fully alert of any group activities so we can pass this assignment with flying colors!!! Our group rules are: 1. Be punctual and ready … Continue reading

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Brand Audit for 2 competitors-PINK & T.M.Lewin

Our business is based on ready made and customized men’s wear shirts. Our brand is called “Only Me”. Two main competitors are “Pink” and “T.M.Lewin”. Brand Touch points Pink Online– The website is very clear and exciting. Straight away you … Continue reading

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