Analysis of Pink and T.M.Lewin marketing mix

Product

Pink sell products for both men and women. They have varies styles and designs of shirts and also have suits, jackets and outer wear. They have accessories such different types of ties, cuff links, belts and socks ect. T.M.Lewin sell the exact same products.

 

Price                                          Pink                                                          T.M.Lewin

Formal shirts                       £69 to £225                                                 £20    to £199

Casual shirts                         £55 to £135                                                  £25    to £89

Evening shirts                            £99                                                          £44.5 to £89

 

Place

Pink is more worldwide with stores in 12 countries. Their locations in all those countries are at the higher end of the cities, located along with other High end and luxury brands.

T.M.Lewin is less worldwide with stores in only 5 countries around the world. Their locations in those countries are at high street level rather than luxury level.

 

Promotion

Pink: Facebook, Twitter, Website, YouTube, Pinterest, Google+, Magazine(Esquire, The Times). Facebook and Twitter are both regularly updated with new post daily for the 26k+ followers for Facebook and 10k+ on Twitter.

T.M.Lewin: Facebook, Twitter, website, YouTube, Pinterest, Google+, always have promotions and offers if you buy multiple shirts. Facebook and Twitter are both regularly updated with new post daily for the 28+ followers for Facebook and 10k+ on Twitter.

Due to the modern media, unfortunately the figures given for the followers of Facebook and Twitter may not be accurate because you now can buy followers easily to promote your business and make it look better and stronger so this could possibly be a factor.

4ps_marketing_mix_l

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